Proudly South African: Four entrepreneurs bringing successful products to the market

From durable Pratley Putty to the slinky Kreepy Krauly, South Africans are known for coming up with clever products and innovations that make life a little easier.

Let’s take a look at four South African entrepreneurs that use innovation to solve social problems or to harness the latest consumer trends, ensuring that their products find their rightful spot in the limelight.


CyberTracker has become a vital conservation tool and is used to monitor wildlife around the globe, whether this is gorillas in the Congo, butterflies in Switzerland or marine turtles in the Pacific. An icon interface reduces data input errors and allows users to input data at a speed and level not possible before. Its main advantage, though, is the software developed by physicist Louis Liebenberg and computer scientist Justin Steventon which uses an image-based interface and is not dependent on a user’s reading and writing skills.


Fashion designer Reggie Xaba is putting his best foot forward with his luxury footwear brand, iFele, which has been worn on runways from Johannesburg to Milan.

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