2.3 trillion is a big number. It’s also a number that should motivate your business to consider an international e-commerce strategy, because 2.3 trillion dollars is the amount that was spent on retail e-commerce around the globe in 2017. That’s an increase of almost 6% over the previous year, and research suggests that the future holds even more good news about global trade in general.
Of course, before your company can sell goods to the many consumers and businesses beyond our borders, you need to assess your readiness to go global. Are your products right for international markets, and if so, how should they be positioned and marketed? Once you have analysed your potential and researched specific markets, it’s time to get your website up to international speed. Following are five tips for global online readiness:
1. Select a platform that supports international e-commerce
The storefront you build to sell your goods needs to be global; it should deliver an e-commerce experience that spans countries, with software that allows for customisation by language and currency. Some popular global platforms include Shopify, Magento, PrestaShop, Wix, WooCommerce, and BigCommerce. These e-commerce programs offer multiple storefronts, localised outreach and personalisation.
2. Consider the customer journey
For all of your customers across countries and regions, your website needs to incorporate functionality that enhances the shopping experience. Responsive websites and secure online payments are now standard expectations among online customers, and should be part of your global site and all of your localised storefronts. In addition, with the rise of mobile commerce, a mobile site is critical for the complete customer experience – and key to your overall global success.
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