A Tunisian entrepreneur gets dressed for success

Ameni Mansouri, co-founder and chief executive officer of Dabchy, talks about leaving her job in Paris to launch a start-up in Tunis—and why bigger is not always better.

What sparked the idea for Dabchy?

I am a fashion lover and always dreamed of launching my own start-up. I started Dabchy after noticing there was an online community in Tunisiaof women selling clothes through Facebook groups. I knew there was something to it. One day, I was having coffee with a friend. I said, ‘I want to do this. I want to start a platform, but I don’t have a technical background.’ He said, ‘I’m your guy.’

Four days later, we launched the first version of Dabchy. Instead of spending months putting together a beautiful platform, we created something simple that allowed us to learn about our customers quickly, so we could change things and adapt. A year and a half later we launched another version.

Today, we have 300,000 registered users selling new and used clothes across three countries: Tunisia, Morocco, and Algeria. Every month we’re seeing a 30% increase in transactions. In January 2018 the average time it took to sell a product was 49 days, in November it was 1.5 day.

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Courtesy of www.howwemadeitinafrica.com

 

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